![]() ![]() Tesla has been referred to as the Apple of the automotive world by more than a few analysts and members of the media, and if there’s one thing Apple does well, it’s capitalize on the so-called “halo effect.” This is the phenomenon whereby customers of one of its lines of business are likely to become customers of some of the others iPhone buyers tend to often go on to own a Mac, for instance.įor Tesla, this represents an opportunity to jump-start its home solar business (which it’ll take on in earnest provided its planned acquisition of SolarCity goes through) through the knock-on effects of its brisk Tesla EV sales, including the tremendous pre-order interest for the Model 3. Neither is very likely to strike a truly broad audience of users as acceptable, and neither are solar panels that don’t succeed in completely disguising themselves as such. ![]() It’s like the VR headset - Oculus and Google can make claims about their use of fabric making their headsets more approachable, but both are still just options somewhere along the curve of things with niche appeal. Existing solar designs, and even so-called attempts to make them more consistent with traditional offerings like the above-mentioned Dow Chemical project, leave a lot to be desired in terms of creating something that can be broadly described as good-looking. The appearance of the tiles, which come in four distinct flavors (Textured Glass, Slate Glass, Tuscan Glass and Smooth Glass) is going to be a core consideration for prospective buyers, especially those at the top end of the addressable market with the disposable income available to do everything they can to ensure their home looks as good as it possibly can.Īs with other kinds of technologies that are looking to make the leap from outlier oddity to mainstream mainstay, solar has a hurdle to leap in terms of customer perception. It’s easy to dismiss the aesthetic import of how Tesla’s tiles look, but it’s actually important, and a real consideration for homeowners looking to build new homes or revamp their existing ones. Still others aren’t clear on Tesla’s goals with this product, or how it fits into the company’s overall strategy relative to its electric vehicles. Others are wary of Tesla’s ability to sway consumers with a solar solution that sounds like it’ll still be quite expensive in terms of up-front (or, with payment plans, deferred but net) installation costs. I’ve heard from some people suggesting that this is nothing new, because of other similar previous projects, including Dow Chemical’s canned solar shingle project, for example. Why does it matter that Tesla is making a fashion statement when the point is green power and a future where we aren’t so dependent on fossil fuels? Sure, it’s a neat trick, but what’s the big deal? Few of us in attendance, if any, realized the solar roofing tiles were actual functional solar panels until Elon Musk said so. ft.On October 28, Tesla unveiled its new solar roof tiles. Homeowners can expect to pay at least $22 per sq. Much is yet to be learned about roof durability and performance under extreme weather conditions Solar shingles’ technology is new and has not been time tested.Photovoltaic glass is actually very resilient and can withstand severe weather conditions fairly well.Tesla photovoltaic roof tiles are sleek and attractive.Though expensive to buy and install, over the long term producing solar energy on the roof will result in lower home energy costs for homeowners.Solar shingles are the most eco-friendly roofing solution because it cuts down on hydroelectric or fossil fuel consumption to heat and cool a home and run its appliances. ![]()
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